◆ Challenge
Creating an event to motivate 4,000 collaborators for an ambitious project.
◆ Solution
« Le meilleur du Mâle » (The Best of Men)
- A party, where each collaborator got to choose their team, thanks to teasers broadcast for several weeks prior: “Are you going to be Hipster? Urban or Elegant? To each their floor!”
- A giant nightclub under the marquis of the Boulevard Haussmann, a collaborator’s choir, a flash mob dance, various activities all evening (photobooth, tattoos, a bow tie bar, filmbook, photo Harcourt...), and of course, food & dance floors on all three levels!
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